Thank you for your interest in the Cyber Sale campaign available to all Marketplace 2024 participating properties. We're thrilled about our upcoming Cyber Sale and believe your hotel can benefit even more by sharing the excitement on your social media.

The Cyber Sale campaign is a great opportunity to drive bookings while keeping the discount window short. In last year’s highly effective 5-day campaign (11/25-11/29), we saw a +29% lift in bookings per day to Hotel and Preferred.com booking engines, vs the 5 days prior. The total Cyber Sale campaign generated nearly 25,000 bookings and over $25.7 million in revenue during the 5-day period. Our Marketplace rate plans were the most frequently booked during the timeframe – the Cyber rate was #2 (likely due to its restrictions) with I Prefer Member Rate being the most commonly booked, with Marketplace BAR rates and Marketplace “Stay More, Save More” following.

The offer is detailed below and available to all Marketplace hotels. If you would like to participate, please complete this form: OPT IN TO CYBER SALE 2024 by October 25, 2024. 

SIGN UP HERE

by October 25!

• OFFER DESCRIPTION:  
  • Book a stay of three (3) nights or more and receive:
    • 35% off and 35,000 I Prefer bonus points – (Bonus points are sponsored by Preferred)
• Rate Code
  • MKTCYB24
• Rate Fencing:
  • Minimum Three (3) Nights Stay 
  • The rate is loaded with your hotel's default policy. If you would like to make this rate non-cancelable/non-refundable please action independently. 
• Valid Arrival Date:
  • December 1, 2024 – March 31, 2025
• Valid Booking Date:
  • November 30, 2024 - 16:01 (hotel local time)
  • December 4, 2024 - 23:59 (hotel local time)