RECOMMENDED FOR: Hotels resorts and residences within California.
OBJECTIVE: Drive traffic and bookings to participating hotels from key feeder markets. Drive incremental revenue to participating hotels through a series of engaging and targeted communications to travelers looking to visit California.
STRATEGY: Use California’s innate notoriety as a vacation destination to entice travelers to stay with Preferred properties.
TARGET AUDIENCE:
REVIEW THE SPOTLIGHT - DESTINATION: CALIFORNIA CAMPAIGN OVERVIEW HERE
